A relatively recent addition to Swedish Match’s Lab Series of snus, Lab Series 13 is billed as being “A new and exciting snus, with a spicy tobacco character and flavors from sweet tropical fruit and red berries, also some almond and citrus! An extra strong portion-snus, with a rich tobacco character and a touch of exhilarant energy-drink.” Every can of Lab Series 13 comes with 21 grams of snus with 20mg of nicotine and .9 grams of tobacco per portion.
Upon opening my can, I was able to detect aromas of tobacco, fruits (berries, citrus), nuts, and what reminds me of a Red Bull. The smell was quite pleasant and unlike any other snus that I’ve had to date. After placing a portion in my mouth, I soon began to notice a tobacco dominant taste with hints of fruit and a tad of Red Bull (which was subtle). The fruit and energy drink flavors pair surprisingly well with the tobacco dominant taste. Over time the flavor became increasingly tobacco, and after the twenty minute mark I could not longer taste the fruit or energy drink (I did however begin to notice a slight roasted almonds taste around the point the other flavors began to fade).
The portions were long and slim (like the rest of the Lab Series, except for the Slim Fresh line), and I love everything about their design. Not only do they fit comfortably (and discreetly) in my mouth, they also produce a strong nicotine buzz within a minute or two which is quite pleasurable. Due to the non-drip formula, I was able to leave portions in for over an hour before I would remove them due to loss of flavor.
This past week, I’ve been really enjoying Lab Series 13 as part of my daily rotation, as it puts a unique spin on a great tasting tobacco. In my experience, Series 13 pairs well with light beer, and of course, a good energy drink (as it produces little drip)! If you’re new to snus in general (or not used to strong portions), be careful with this one as it packs quite a punch!