With the growing popularity of the nicotine pouch category, more and more companies are jumping on this growing category. The latest is AG Snus in Denmark, with their new Shiro line! Today, we’re talking about Shiro Cool Mint (All White Slim) Nicotine Pouches! Shiro, in Japanese, means “white”. So these are products made in Denmark, with a Japanese name. Truly international!
The flavor description for Shiro Cool Mint Strong says, “Shiro Cool Mint Strong Slim All White is a completely tobacco free product that contains nicotine. It has a fresh and cooling mint flavor, from the combination of spearmint and menthol.Shiro is made of plant fiber, and contains an added nicotine extract that has been extracted from the tobacco plant. This product has a slim white pouch.” Each can weighs 12 grams, with 24 portions. The nicotine strength is 20mg/g, but since the portions are 0.5g each that’s only like 10mg per portion.
When you open the can, the aroma seems to be a sweet mix of peppermint and menthol. I find the portions to be soft and super comfortable in the lip, even if they are smaller than the average snus portion. There also is a nice cooling presence in the lip, because of that mint flavor. The flavor is a pretty present taste of peppermint with a hint of menthol. It’s a little sweet, but not overly sweet, which I like about this one. The nicotine kick feels to be between the strong and extra strong level, and the flavor seems to last about 35-45 minutes on average.
I was pretty impressed with these first offerings from AG Snus in their nicotine pouch “Shiro” range. I think lovers of nicotine pouches are going to like Shiro Cool Mint, because of the small, discrete portion but nice kick of nicotine!