General One (White Portion) is a snus Swedish Match originally created in collaboration with MMA fighter and snuser Alexander ”The Mauler” Gustafsson. The can used to have his signature, but it appears that it no longer carries that. The One series is a “modern premium” series, much like XRANGE. It’s a cheaper version of main-line Swedish Match products, but with the same great taste. And, a pretty cool looking can, in my opinion!
The flavor description for this one says, “General One has a spicy tobacco taste with notes of bergamot and hints of tea. This snus has a full sized pouch that is dry on the surface with a moist content for a low salivation and a lasting flavor release.” Each can has 22 portions and a nicotine strength of 14mg/g.
When you open the can, the aroma is a gentle, but bright smell of citrus, along with a presence of tobacco, and a mild hint of pepper. The portions are soft, and quite plump, given their lighter weight. I find them to be very comfortable in the lip! The taste is very much like the regular General White Portion, but I seem to notice a bit more citrusy taste in this than regular General. The spicy tobacco flavor is in the background, right behind the citrus taste. The nicotine strength feels to be between regular strength and extra strong. The flavor lasts quite a while, usually up to about an hour!
If you like the taste of General Snus, especially the white portion version, but want something with a cheaper price tag – General One (White Portion) is a good option. It’s a cheaper snus, but still comes with the premium star formation, so you can’t beat that!