Produced by SP Tobacco, Wow! is a relatively new snus brand which offers a range of flavors (such as wintermint). Wow Salty Stuff is described as having a salty licorice taste. Every can of Salty Stuff comes with 15 grams of moderate strength snus in a “unisex” portion format. Licorice is one of my favorite snus flavors, so after I received my can I was excited to pop a portion in and see how it tastes.
After opening my can of Salty Stuff, I noticed a mild aroma of licorice as well as hints of mild tobacco. After I placed a portion in my mouth, I soon noticed a slight taste of licorice (it wasn’t very strong compared to other licorice brands such as LD Salmiak), as well as some salt. The mild licorice flavor was complimented by an herbal tobacco taste, which became increasingly stronger after about ten minutes. The licorice flavor subsided at the thirty minute mark, and for the next twenty minutes I noticed a taste of mild tobacco and salt. I generally removed my portions around the one hour mark when they ran out of flavor.
Salty Stuff portions come in a format known as Unisex 18/30, a size which fits in between mini and regular portions, creating a nice balance between discreetness and strength. I did notice a slight nicotine buzz from Salty Stuff, but it is fairly mild in comparison to full size brands. The portions created very little drip which was nice, and it was easy to leave them in for long periods of time comfortable.
Overall, Wow Salty Stuff! is a solid snus, but it doesn’t really stand out from the other licorice offerings already on the market. I’m not a huge fan of the smaller portion sizes, and the licorice flavor was a little weak for my tastes. However, if you’re looking for a milder tasting snus with less of a nicotine buzz, then I suggest giving Salty Stuff a try. Salty Stuff pairs nicely with herbal teas, as well as licorice flavored liqueurs such as Ouzo and Sambuca.