Produced by Swedish Match, the Lab Series is a line of snus developed when Swedish Match assembled a team of researchers, designers and snus users. This group was assigned the goal of creating the ‘perfect snus’ by combining the latest research, generations of experience, and demands of today’s snus consumers. 05 Strong White is a slim portion snus with 21.6 grams of snus per can, with each portion having .9 grams of snus. In the past I’ve reviewed other members of the Lab Series family (including 07 and 01) and enjoyed them, so I was curious to try out 05 Strong to see how it would stack up.
Much like the rest of the Lab Series line, the predominant taste of 05 is tobacco, complimented by a hint of bergamot. Unlike some other tobacco dominant brands, I found the tobacco taste to be fairly neutral, so it was easy to drink beverages such as coffee and beer without being too overpowering. I also feel the mild tobacco flavor helps to increase the longevity of the snus, since it doesn’t become overly salty or bitter over time. Unlike General Snus, the bergamot taste was very subdued and didn’t last very long. 05 had an aroma of tobacco and ammonia, and I couldn’t detect much else except a hint of bergamot.
The portions are a slim design similar to the rest of the lab series, and they fit comfortably and discreetly in my mouth. One thing that I really enjoyed was the lack of drip as the snus was fairly dry and was developed in order to minimize drip. As a result I was able to leave portions of 05 in for over an hour without experiencing much in the way of drip. When the snus finally started to drip after the hour and fifteen minute mark, it was fairly mild compared to many other brands that I’ve tried. Since it is a white portion snus, it took about 5 minutes before I began to notice any nicotine buzz. However, when it arrived, 05 produced a strong, long lasting buzz and falls somewhere in between regular strength 01 and 02 and the higher strength 06 and 07 brands.
Overall I found 05 Strong White to be a really nice snus, especially when I need to be discreet while snusing. The long lasting nature of 05 was also a bonus, as I used less portions during the day since I could keep them in for longer periods of time than most other snus brands. I find that 05 pairs well with coffee as well as whiskey.