Released by Swedish Match in August 2017 as part of a new lineup of snus, General One Original Portion was developed in collaboration with the highly popular Swedish UFC fighter (and snus aficionado!) Alexander Gustaffson. Despite bearing the General name which many people (myself included!) have come to know and love, General One Original Portion also has also made several subtle changes (including a redesigned can) in order to distinguish General One from the already tasty General Snus brand. The One lineup of snus is a compromise between Swedish Match’s premium and budget snus offerings, allowing customers to experience the best possible taste while still remaining attractively priced. Classified as a strong snus, each portion of General One comes with .85 grams of snus, each with a nicotine content of 12.75mg with a total of 20 portions and 17 grams of snus per can.
Soon after opening my can of General One, I was greeted with an aromatic blend of spicy tobacco and bergamot characteristic of General Original. I also detected hints of hay, leather, and tea in the background, and these flavors added a new twist to an already great formula. Not long after putting in a portion, I quickly began to detect the taste of spicy tobacco as well as the citrus notes of bergamot. As time passed, the other flavors slowly began to reveal themselves, and as the bergamot flavor slowly diminished it was replaced by slight hints of tea and grassy tobacco. The snus definitely developed over time, and each time I used a new portion I found myself appreciating the subtle changes in flavor throughout my experience. I also found the experience to be long lasting, and flavors lasted well up to the one hour mark before I would notice an increasingly salty taste which was enjoyable in its own right.
The portions are very soft and fit comfortably in my upper lip without any issues. Moreover, the portions have a moisture content of about 45%, and I find that this is a sweet spot which allows for fast flavor and nicotine release without being too moist. The portions were also slightly stronger than regular portions (but definitely not as strong as some of the more extreme snus brands such as Thunder X), and within a couple of minutes I began to feel a pleasant nicotine buzz rapidly set in which lasted for quite some time before starting to wane. I also experienced very little drip with General One, and usually kept portions in for a little over an hour before removing them.
As a whole, I feel that General One Original Portion is a terrific snus with a complex flavor profile, and Swedish Match has definitely delivered a high quality product with this new lineup. I highly recommend General One to fans of General Original who are looking for something with a bit more of a nicotine kick as well as to those who are partial to tobacco dominant snus brands. I also find that General One pairs superbly with a morning coffee for a great kickstart to your morning!