Named after a famous Street in New York City, Catch Collection Madison Avenue is a relatively new addition to Swedish Match’s Catch Collection of snus. With twenty mini portions per can (and 4mg of nicotine per portion), Madison Avenue is classified as a regular strength mini snus. I assume that the choice of name is part of Swedish Match’s plans to further expand snus to various American markets.
Upon opening my can of Madison Avenue, I immediately noticed a strong aroma of mint as well as a tad of eucalyptus. This aroma reminded me quite a bit of Catch Eucalyptus, except with a stronger emphasis on mint. Upon placing a portion in my mouth, I was greeted with a cooling sensation similar to that of Blue Ocean, but without the menthol taste. Instead I noticed a strong taste of mint which was complimented by hints of eucalyptus. During the time I kept my portion in, I didn’t notice any tobacco taste nor was there a salty taste. The mint flavor remained strong for about a half hour, and afterwards it slowly began to dissipate but still had a slight hint of mint at the hour long mark which is quite a long time for a flavored snus. During this time no tobacco taste ever developed (which I can imagine is nice for those who aren’t fond of tobacco flavored snuses).
The portions are arranged in a star formation and use the standard Swedish Match material, which I find to be fairly comfortable. Since they are of the mini format, the are extremely discreet and great to use in places where you don’t want others to know that you are snusing (such as at work or at social functions). The portions are also fairly dry, which helps to prevent drip. As a result, I was easily able to keep portions in for over an hour without experiencing any drip. As someone who frequently uses regular and extra strong snus brands, my only real complaint is that I found the nicotine strength to be fairly low (at 4mg per portion). However, by using two portions at once I was able to get a fairly significant buzz on par with some full size regular strength brands while at the same time enjoying a very discreet snus experience.
Overall, Catch Collection Madison Avenue is a good tasting mint snus with very little drip. Although I enjoyed Madison Avenue as a one time thing, I’m not a big fan of mint flavored snus brands so I don’t plan to put this into my daily rotation anytime soon. One thing I did really like however is that Madison Avenue pairs well with a glass of Creme de Menthe garnished with some mint leaves! Since Madison Avenue is a limited edition brand, I recommend stocking up now if you’re a fan of the flavor.